Visual Merchandising Workshop at Index Dubai 2016

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Last week the Scarlet Opus Team ran a Visual Merchandising Workshop at the International Design Exhibition Index in Dubai. The hands-on workshop was designed to suggest and encourage multiple ways of inspiring customers with trend-led visual merchandising; creating consumer experiences with brand themes and stories. The participants began the morning in the classroom where key psychological tips for effective merchandising were discussed; as well as 3 Interior Design Trends translating to inspirational visual merchandising.

The intended learning outcomes included …

  • Understanding how and why Consumers are motivated to enter a store by a window display
  • How to make a connection between store design & the Customer Experience
  • How to identify trends and put them to practical use in product displays
  • How to create aspirational window displays using Interior & fashion trends
  • How to connect your business to your community in your Window

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The second segment of the workshop involved putting new vision, skills and imagination to work. Participants had a life-sized window structure to build an extraordinary display – a display designed to capture the eyes of fellow peers, drawing them in and encouraging interaction as ideas came to life; right on the show floor! The workshop ran once a day over 4 consecutive days, each group had the same purposefully limited props so they had to be very creative in order to build a display inspired by Scarlet Opus interior trend – Play.

Day 1

In keeping with the geometric and modern Memphis Movement influenced trend, the first window display included bold uses of wallpaper – covering shapes and furniture. Subtle fashion influences such as the dress and sun glasses purposefully enabled the consumer to connect the ‘interior wallpaper store’ to relevant trend-led fashion brands. It is a confident, daring and wonderfully dynamic way to display wallpaper.

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The final window display…

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Day 2

The second group worked hard to bring a luxury lifestyle interior display to life. After carefully considering all inspirational images, they designed a subtle but intriguing display with a surreal twist. With pops of strong colour and geometric shapes positioned carefully alongside softer, delicate and beautifully placed props; they created a perfectly balanced and inspiring interior visual – quirky yet classy

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We loved the innovative use of the mannequin in this window display, an injection of surrealism is bound to intrigue passes-by!

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The final window display…

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Day 3

Team 3 decided on creating an installation window piece with patriot multi-coloured ribbon and string. They creatively attached the ribbon at the front of the window to make an abstract foreground effect with the product displayed behind.

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The final window display included suspending cushions to make a central focus point. The team used strips of wallpaper to drape from the central beam at the back wall to the front of the window. Bold shapes were stacked and positioned in each corner of the window to create the perfect balance.

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The final window display…

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The workshop was a huge success and we had some very positive feedback, we would like to thank all participants who signed up and took part; we hope you were all able to take away some useful tips as well as having a very fun day!

A big thank you to our supporters and sponsors who supplied various props in order to create the display – Boss DesignHome Outfitters, Styro, Baines de mer, Worlds Away, Casador and Newmor Wallcoverings.

Leave a comment to let us know if you prefer the window from Day 1, 2, 3 or 4.

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Scarlet Opus at Index Dubai 2016; The Trend Hub

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In cooperation with the show organisers, we created the Trend Hub; a themed lounge area on the show floor where visitors could be inspired by information, images and interactive features all influenced by future design trends for the world of interiors and architecture.

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The Trend Hub was a place in which to be enthralled by unusual material & texture samples from around the world and themed to also educate in future interior design trends. The Trend Hub was a space for visitors to adopt and ‘own’, taking advantage not only of the trend information but also of the opportunity to have somewhere to sit, chat, meet and work for a while.

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The 2016 Trend Hub theme was ‘a day in the life ….’ concept showcasing a home lounge, an office workplace and a ‘social hub’ represented in the form of a coffee shop. Furniture by Boss Design and Flooring by Interface.

Privacy

As we realise the potential consequences of having shared so much about ourselves this trend answers our desire to ‘take back control’ as designers explore ‘revealing’ and ‘concealing’. This space was designed to enable visitors to have a quiet moment inside a bustling exhibition. Cocooned furniture by Boss Design, Accessories by Worlds Away and cushions supplied by Casador.

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Play

A bright, fun, colourful design trend driven by the Millennial generation and taking the workplace by storm. This area investigates how to bring an element of ‘Play’ into offices and work spaces. The table tennis proved a very popular feature as well as the spinning tube chair by Boss Design.

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Organic Matter

A true Mega-Trend exploring our desire to connect with nature, natural materials and people; and whenever possible, to do all 3 at the same time. This space allowed visitors to readdress the importance of an extreme naturalness where nature inspires innovative design processes.

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Our soft snug area was supplied by Tunisian Made Foutas and lifestyle essentials by Bains de mer. IMG_3602-min

Alex Turco was our trend hub sponsor; the decorative Art Panels are custom made to meet clients requirements in terms of size, color, and finish. Conceived to lavishly style interiors and to rejuvenate the concept of living well, the Canvas Art Panels are a valuable accent to tastefully created atmospheres. The Aluminum Art Panels are spectacular, one of a kind statements fashioned for either indoor or outdoor use.

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The Sample Table included innovative materials, textures and surfaces by Gemstone TileMuraspecVescomAltfield LondonHornschuch GroupArmourcoatCarina SohlNewmor WallcoveringsOber Surfaces, Northern Engraving, Campioni, Shou Sugi Ban and Focus SB Electricals.

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More images available here and on our instagram page…

Trend Hub Index

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Scarlet Opus at INDEX Dubai 2016 & WORKSPACE at INDEX

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Here are 2 collages that give you an idea of what we have been doing for the past month in preparation and at the actual event, Laura’s full and detailed blog coming shortly …………

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Have fun all!

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Scarlet Opus Team Update

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We have been working very hard here at the Scarlet Opus Studio so we thought it would be a good idea to update you on what we have planned throughout the summer; including our International Trend Seminars, Exhibition Trend Hubs and more!

DESSO Talk.001Index Dubai

Next month we are at the International Design Exhibition Index in Dubai. We will be giving a Trend Seminar; (schedule TBC) and Trend tours; which showcase some of the best creative and contemporary products at the exhibition.

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You will also be able to experience our Trend Hub (visual below by Rebecca Shipham) to be inspired by information, trend stories and interactive features including innovative surfaces and material samples, representing future design trends.

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You can also learn more about Visual Merchandising by attending our inspirational Window Display Workshop. The hands-on course will teach you how to inspire consumers through trend-led displays, it is intended to help attendees make a connection between store design and consumer experience; connecting businesses to communities through merchandising. Sign up Here.

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For more information about the show please see the Official Preview Magazine. If you are planning to visit the event you can pre-register here.

Clerkenwell Design Week

And if you can’t make it to Dubai you can find us speaking at Clerkenwell Design Week in London. Sally Angharad will be presenting at Desso on the 24th May. The topic will cover Interior Design trends with translation into workplace design with a focus on personalisation.

Book your place here.

Exclusively Housewares London

We will be back again this year at Exclusively Housewares on 14-15 June. Our trend seminar will include trend confirmations as well as future trend information for housewares product. We will also be awarding our ‘#SOcool’ badges to products we feel consumers are looking for.

You can register for the show here. Find out what we got up to last year...

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Decor and Design Melbourne

On the 21-24 July you will find us at Decor and Design in Melbourne, Australia.   We will be taking you on Trend Tours to showcase the key products that just can’t be missed at the show! Victoria will also be giving a Trend Seminar (schedule TBC).

Register to visit here. Find out what we got up to last year

UK Flooring Show 2016

The Trends Hub will be back at the UK Flooring Show in September, plans are well underway…xBUpJ2GpSQbiEEs2o3C-yhyVi29YL-SEvAzJ_WgQu0g[1] Find out what we got up to last year

If you have any questions about any of the events please get in touch!

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Wool Floor Show, London

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Last week we visited the Wool Floor Show, this was a new and exciting event showcasing the industry leaders in the manufacturer of wool flooring; exhibiting in central London.

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There were lots of interesting and unique features at the show which brought wool concepts to life. Not only was it an educational event but also an inspirational one with Wool Trend boards by Jessica Light outlining key colour directions, fabrics and materials for 2016. A particular highlight was the Creative Colour for Wool Rooms which cleverly portrayed wool as coloured paint. The ‘Wool Forest’ was also a beautiful installation which promoted living naturally and choosing wool for all it’s benefits.

wool-installation

Of course our interest in the show was confirming current trends and investigating what new colours, textures and styles were coming through. We identified 3 clear design stories for 2016 and beyond; Woodland Walk, Soft Minimalism and Tribal.

woodland-walk

The Woodland Walk trend is one we have been talking about for a while and includes grey toned neutrals and hazy heather shades. Patterns are often traditional, including houndstooth, muted coloured tartan (Stevens and Graham) and herringbone styles where textures are deep, comforting and organic. There is a deep connection to nature here, the beauty is found in the rawness and destructive qualities.

soft-minimalism

Soft Minimalism displays powdery pastels, they are chalky, matte and often infected with a slight grey tone. These cosmetic shades are intimate, discreet and restrained which projects a calm and soothing sense of well-being. Chunky textures hold protective and comforting qualities where patterns are minimal, simple and sophisticated. (Tartan carpet by Stevens and Graham, Textured Carpet by Jacaranda Carpets, Sample Board by Jessica Light).

tribal

Tribal is a fusion of global influences, mixing colour, textures and patterns to create a unique and exciting revival of traditional cultures. Intense brights are combined together with more neutral tones in weave style carpets (RogerOats). Deep textures appear in stripy brights and zigzag effects (M.I.D / Ruckstuhl).

Find out more about the Campaign for Wool and the Wool Floor Show by searching #ChooseWool #WoolFSL #BritishWool

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