Interior trends have generally been behind those of the fashion world; their colours, textures and materials have been making their way into our homes for some time. What’s interesting now, is the speed at which they’re making the leap from catwalk to furnishings. Many big fashion houses like Fendi, Armani and Calvin Klein have branched out into interiors, seeing the potential for a new consumer base. It’s uncommon for a reversal of these roles to be seen, but fashion designers reaching into the interiors sector has been met with apprehension as the fashion industry has a considerable hold over consumers buying into its branding. With major fashion designers entering the market, at what has become a tricky time, could it be a threat? Fashion brands are powerful, and they mean everything when we buy into their image, we want to be seen with their label. Fashion moving in on interiors gives them another canvas if you like, to stamp their strong branding across furnishings (you can read more on this issue in an article by Victoria for The National newspaper here).
Left to Right: Lady Lara Yacht from Fendi Casa; Corona jugs from Armani Casa; armchair from Calvin Klein Home.
One trend we forecast at Scarlet Opus for the current A/W 11/12 season is ‘Simply Flawless’ (the trend board was showcased in the SURFACES Expo Trends Hub at the beginning of 2011). In post recession consumerism, less is more. As Victoria stated in the A/W 11/12 trend report “consumers are making fewer purchases less often, as they review their spending patterns, their possessions and their lifestyles. More than this they are taking a long considered look at what is really important to them and what they really need i.e. what brings personal happiness, satisfaction and ease.” With consumers choices at an overwhelming high, they can feel the need to strip back and slow down on their buying decisions; “Do I really need this?.” It’s this attitude that drives what we at Scarlet Opus call New Minimalism, an uncluttered and efficient way of living. Consumers are now looking for pieces to invest in that will serve them over a longer period of time. Think of fast fashion for example, a few wears of that top… you become bored. Next! The fad has moved on. Buy something else… and quick! We find the New Minimalism is the polar opposite to this, with consumers now looking for new robust yet pure products and styling that serve them well over a lifetime. In comparison ladies fashion, as Victoria put it, is “a groomed ladylike perfection reminiscent of Grace Kelly… and for the world of Interiors it translates to an extreme paring down.”
The look of New Minimalism, and in particular this seasons trend ‘Simply Flawless’, is a striped down nude aesthetic that at first glance can be perceived as an exposed and bare look. Products are increasingly simple, and more-so made from one single material thus exposing the manufacturing traits without a surface finish to hide them. The facade of ostentation is broken down and lets the consumer appreciate its pure beauty as the designers strive for a flawless look. (On a side note, whilst in London recently I passed Coutts bank on The Strand. In the window was a striking red dress with a decal informing of the hours taken to create each silk chiffon flower, then hand applied, costing a rather ridiculous amount of pennies. Not one single person on that busy Saturday afternoon gave it a second glance. I personally found that ostentatious ‘look how much we spent’ display off-putting).
Left to Right: Hermione de Paula ready-to-wear S/S 2011 collection; Iris van Herpen S/S 2011 collection.
‘Simply Flawless’ takes its inspirations from recent fashion designs evoking beautiful and delicate forms, an elegant feminism. As we see above, the rose prints of Hermione de Paula and the sculptural forms of Iris van Herpens SS ’11 collection relate directly to the ‘Simply Flawless’ trend.
Left to Right: Zara Woman current S/S 2012 high street collection including leather jacket and peep-toe wedges; Nicholas Kirkwood S/S 2011 collection.
Footwear designer Nicholas Kirkwood created some almost interior-product-looking heels for SS ’11 making full use of the current penchant for lace and nude colourways. This bare feminine look is also available in Zara’s new SS ’12 high street collection (as seen above).
Marchesa really upped the stakes with their SS ’11 collection too with soft camel and shell ruffles and folded almost ‘laser cut’ looking dresses (as seen below).
Marchesa S/S 2011 collection.
Now in Autumn Winter 2011/12, the trend of ‘all things nude’ has transitioned into the interiors market. Furnishings, accessories, surface materials and lighting all convey the trends concealed, subtle aesthetic. Tones of soft rose pink, tan and camel are used right across the interiors spectrum. The trend has also worked its way into interior design. Interiors specialist Celerie Kembles has created a subtle, calming interior palette with striking graphic elements in her Manhattan Upper East Side home.
From Lonnymag.com Nov/Dec 11 edition.
Glass House, by American architect Philip Johnson, is currently undergoing refurbishment as it gradually opens to the public. Using wallcoverings and fabrics from Fortuny, the interior styling is definitely ‘Simply Flawless’!
Moving on, we now look at the best international products currently available in-store or online to kit your home out with the New Minimalism…
I love these mosaic tiles from Massimiliano Adami that successfully showcase what ‘Simply Flawless’ is all about with each tile being unique. Plus silverware designer Victoria Coleman has created these pure, simple bowls and they convey the trends vision for sculptural, nude pieces. Finally flexibility in form is translated through this superb chair from Hive Modern in diamond quilting…
Left to Right: Beside – Unexpected tiles from Massimiliano Adami in partnership with DesignTaleStudio; Concord Chair from Thomas Pedersen available at CouchPotatoCompany.com; Velvet cushion in Dusty Pink from Ceannis, Sweden; Caviar rose glass cluster light from Arteriors Home; Venini ballloton vase from Barneys New York; Oval vase from Ora Home; Orbit table lamp from HSN, US; Silver Bowls from Victoria Coleman; Pols Potten vase from yoox.com; Technobodi lounge chair from Hive Modern; Basket weave Jewelry Box from Barneys New York.
I discovered Edgy Tiles at the Surface Design Show earlier this month, from Austrian creative duo Patrycja Domanska and Tanja Lightfoot. They are also available in tones of grey but this particular colourway of tan, blush and grey seen below fits the bill! It could be said Jonathan Adler has taken the nude trend quite literally with his range of white ceramics. And this Luciana porcelain vase from his ‘Muse’ vessels range also includes a good few more exposing elements!
Left to Right; Edgy tiles on display at the Surface Design Show 2012; Egg Vase from Moooi; Georg Jensen cocktail set from Barneys New York; Luciana vase and Lantern bird house both from Jonathan Adler; Dauville gold-brushed nesting bowls from Canvas, NY; Frost Chair from Furnid; Grasshopper floor lamp from Gubi. Paints: Sealock and Ole from Haymes Paints, AU; Rosso from Porters Paints, AU.
I’ve really liked the vessels from Ferm Living for sometime now and after seeing the sculptural products in the flesh, they would certainly sit perfectly in the ‘Simply Flawless’ trend. The inner rims are exposed and the new range of concrete grey colours meant they had to go on this list! Diamond quilting is also a definite ‘must have’ for this trends styling and the fine bone Crushed china bowl amongst the blush, neutral colours “communicates confidence, modernity, luxury and assuredness.”
Left to right: Marquis Rug from West Elm; Linen cushion in Sand from Ceannis, Sweden; Atlantis table light and Greek Key silver velvet pillow both from Zinc Decor, US; Tress table light from EDC London; Driade Adelaide from Nest; Crisscross Ball pendant light from SCP by George Nelson; Geometric vessels from Ferm Living in white and grey; Gap Chair from Artifort; Crushed Bowl from Muuto; Jewelry chest of drawers from R&Y Augousti at Barneys New York.
As we move forward, the relationship between fashion and interiors is no longer a one way movement, with the transitions being more fluid and interior trends becoming inspiration for catwalk pieces. Design has been said to be interdisciplinary, and fashion designer Paul Smith is quoted as saying “Fashion, design, furniture, film architecture, textiles – all leave an impression on each other.”
Many thanks to Anthony for todays visually gorgeous posting…I feel calm & inspired and we hope you do too.
For an extra dose of inspiration relating to the ‘Simply Flawless’ trend’s colour palette, check out this post from TheBeatThatMyHeartSkipped which showcases photos of buildings in NYC…just LOVING the colour tones!
Check back on Monday when Shelley & I will be celebrating 3 years of blogging!