At The International Surface Event (TISE West) in Vegas both Phil and Victoria led Retail and Designer trend tours of the show, this included a selection of companies we felt had particularly interesting products in terms of current or future trends. Prior to the show we visited every single exhibitors website, we viewed all of their product ranges and selected 12 or so exhibitors whose product caught our eye. We would like to share with you the products we identified as being the top current and future trend related products of 2015.
Amazingly there have been saw mills manufacturing timber at the Boen waterfall in Norway since the 1600’s. They are Europe’s leading provider in the premium segment and the second largest participant in the wood flooring market. Their selection of grey-toned and blonde woods relate perfectly to the industrial style.
Another reason we were impressed by Boen was because of their website – after looking through the hundreds of sites, as we do every year for the trend tour, we’ve established the flooring industry is notorious for its dated, ugly (to be honest), difficult to navigate websites. Boen however was a delight to visit, their online style matches their real world style, its contemporary and fresh and that is something that is often over looked. The page layouts have a magazine or blog look to them which is familiar to end consumers. They are inspiring, clean and easy to navigate around. They work with a Trend Expert to achieve this, she identifies which of Boen’s products match current trends and then groups them together into stories along with colour, material, product and styling suggestions.
This is one of the giant exhibitors at the show, we were particularly drawn to the US made Luxury Vinyl. Wood flooring is a key part of achieving the historical glamour look and can also be an effective way of establishing the base canvas for industrial style too. But real hardwood flooring isn’t always within everyone’s budget, certainly not reclaimed wood.
The luxury vinyl is ink-jet printed using the latest technology and more than that, they got the haptics right, it is subtly but beautifully textured and so all the messages your eyes and hands are getting say its real.
The desirable characteristics for wood for an industrial look include aged, distressed or signs of wear, dark heritage-look wood tones, a ‘hyper-natural’ appearance, reclaimed aesthetic, displaying signs of artisanal or hand crafted techniques and the use of grey tones for the industrial/urban trend.
Another great feature of the Mannington Booth is their Trend Wall Display, a little like the Boen website, it identifies the key current trends; key desirable flooring characteristics; and links this to their product range.
Preverco Hardwood Flooring were established in the late 80’s, they create products with a keen eye on the trends, saying that:
“We’re like the wood itself: a living material that evolves and adapts over time”.
They have a clear and concise website, a blog and good pinterest boards that prove they follow trends, keep up-to-date on emerging styles and colours, as well as working closely with experts to translate this information into achieving the right colour tones and finishes for their product. On their website they divide their products into trend styles, which is really helpful for Interior Designers and end consumers to look through to find a floor that suits their personal (or client’s) style and the look they are trying to achieve in a room.
We were also impressed with Preverco’s new Ipad App which allows you to visualise your floor selection, giving you a better idea of the exact look.
This company started 15 years ago and is now the world’s largest ‘wool-on’ lamb and sheep skin supplier. Some of their key customers include huge brands like UGG, Prada, Timberland & Nike. The products had many qualities that fit perfectly with our Nature Luxe trend (DIScovered) including elements of texture, tactile experiences, natural materials, luxury, comfort, cocooning and Wellbeing.
Here we found beautiful plush and luxurious carpets and rugs.
The carpets and rugs are created in their own manufacturing facility in North Carolina with a brilliant in-house design team. A remarkable feature of White Oak Carpet Mills manufacturing ability is that there is no maximum pattern scale – so they can create huge single repeat patterns.
Ascend make handmade custom wool rugs from the finest renewable New Zealand wool, and their rugs are actually produced in Christchurch, New Zealand. The ‘Textures of Nature’ collection uses NZ mountain wool, merino, alpaca, mohair, natural silk and bamboo. There is a distinct mix of nature, craft and luxury which aligns perfectly with current and future trends.
Long pile rugs, large loop pile, tightly curled or crimped long haired wools certainly deliver these qualities whilst the lustrous and noble yarns add a touch of luxury.
We love their ‘Fading World’ Collection of rugs as it relates so well to the historical glamour trend. Distressed, time worn and with a sense of erosion or wear… even erased patches of pattern and colour are an important trend for rugs. A sense of heritage is woven into rugs via these qualities and they seem to have an interesting story to tell.
Foshan Yueshan specialises in providing a vast range of mosaic tiles for wall applications to worldwide customers. They have a strong design and trend-led approach in selecting their collections, and this is what attracted us most to this product range. It is a little bit different and special, in particular the mixing of materials really appealed to us as well as the fantastic metallic looks. Products with features including tarnished metallics, armoured undertones, cracked surface effects or distressed effects really relate to current trends.
9. Olde Wood
Olde wood is owned by husband and wife team Tommy and Mandy. They started the company in the late 90’s, and from modest beginnings grew it into one of the largest reclaimed manufacturing facilities in America. Recycling, reusing and renewing beautiful old wood from old structures is what Olde Wood is all about, essentially giving old wood a new life and purpose as flooring.
Usually the structures the wood comes from is over a century old and taken from old barns and industrial factory buildings. So your wood flooring could have once been a beam in a farmers barn, or a stable, or a roof joist in a warehouse.
And this is the reason why we love this product so much, apart from its beautiful, authentic aesthetics… it has a story. These are literally antique woods that have had a previous life and use, and remember they were originally harvested for that purpose decades and decades ago from slow grown virgin timber. There is a romance to this wood flooring, where no two pieces are exactly alike, you are getting something truly unique and over the years of use, the natural patina from weathering from the elements of wind and rain, sun and snow create a proudly displayed array of historical scars, marks and patina that has developed over decades… It has HISTORY!
Other than the historical qualities that link it to current trends it also has an industrial and Wild Urbanism look because of the use of mixed tones of wood.
Onyx Tile is based in New Jersey, its a family owned company that was started in the early 2000’s and they distribute to more that 3000 dealers across America. The product that we loved the most is a hi-definition printed porcelain plank with a distressed finish. It’s so unusual to see pattern and texture used in this way and a great fit for an Industrial/Urban look, as well as for a Historical Glam’ look.
Bedrosians have been in business for over 65 years are a leading source of porcelain and stone tiles in the US. The products connect beautifully with our trend forecast for the creation of calm, soothing, serene minimalist spaces, as well as warm grey tones with soothing neutrals and a carrara marble look. Texture is a hugely important feature for 2015 as is the tonality of colour mixes, subtle Eastern influences of interlocking tile shapes, and mixed qualities of texture, shape, tonality, opacity and transparency all adding to the contemporary feel of the Bedrosian product.
We also love Bedrosians display of sample boards which are small montages of their products, (we mentioned these in our TISE East posting.) They not only invite people to be be more tactile with the product but they are a great way of showing how different products work together in terms of colour, textures and materials and are well worth creating in your own store!
We look forward to seeing what next years exhibitors bring to the show!