We’re back at The Flooring Show again today with a detailed look at the Trends Hub, which we’re thrilled to have designed and curated for a 2nd year.
Designing an exhibition booth is about so much more than simply figuring out how to display all of your product in a specified space along with a big company logo. It’s about:
- Successfully designing ways to attract visitors onto your booth
- Creating an experience
- Driving desire, intrigue and interaction
- Delivering information in innovative ways
- Making a lasting impression
These are our key goals when we design exhibition booths and Trends Hubs for our clients, and answering these goals was the basis of our design work when we started on the 2014 Flooring Show Trends Hub.
It all started with Phil’s innovative concept to have a design project being completed by Surface Pattern Design students live on the Trends Hub during the show as a way to create a space that exuded creative energy; showcased new Designer’s work; drove interaction between the Designers and visitors to the show; and was a reason for visitors to keep coming back to the Trends Hub to see the design work progressing. From here we began to pull together furniture, flooring, lighting and accessories that would create an informal urban-look studio space for the students to feel free to be creative in, and for visitors to feel free to explore. We took inspiration from the HighLine in New York; the creative attitudes of the Millennial design students from The University of Huddersfield; as well as a recent business trip to the fantastic city of Melbourne – where the graffitied streets, cultural mix, and outdoor lifestyle (regardless of the weather) results in an open, relaxed, creative atmosphere.
The next step was for Laura to create a mood board (above) of our ‘first choice’ products and select the colour palette we wanted to focus on, in order to provide both the show organisers and sponsors with a visual of the overall look we were going for. Laura and Phil met with the product sponsors to discuss the Trends Hub design and we’re thrilled that this year’s Flooring Show Trends Hub features:
- Wonderfully realistic concrete and pebble-look flooring via Skinny Planks carpet tiles from interface‘s ‘Human Nature’ collection
- Seriously cool cushions from THRŌ
- Fantastic contemporary commercial furniture from Connection UK including Dixie and Swoosh chairs, a Horizon seating configuration with Zeus tables, a brilliant Cubbi quad configuration (which I’m sitting in right now as I blog), and One chairs for the design students to sit comfortably whilst completing their design work at Is.Tables
One of the features we were most keen to create in the Trends Hub was a graffitied section of wall and flooring depicting a wordle, which included words associated with the design project the students would be working on as well as sponsors names. Laura dug out her little black book of brilliant Designers and struck gold in the form of Melanie Longbottom, who spent 2 days over at Joe Manby Ltd (the very accommodating show builders) creating 2 huge graffitied panels to our exact colour specification.
ABOVE: Melanie Longbottom takes a break from her graffiti work.
And here is how the graffitied wall and floor sections look in place on the Trends Hub We are totally blown away by the final result:
Although we’d introduced some grass green elements onto the Trends Hub via Interface’s Skinny Planks carpet tiles, we really wanted to have some actual moss incorporated in some way in order to acknowledge the growing yearning to connect with Nature (Biophilia), and the widespread integration of plants and trees into the structures of planned architectural projects around the world. It’s this type of depth of understanding of future design trends (like Wild Urbanism) that enables the team at Scarlet Opus to incorporate subtle but significant trend elements into the design of exhibition booths that really resonate with visitors. We began a search to find an innovative product that would enable us to introduce moss onto the Hub in some form, and discovered the striking panels, installations and signage being created by leading Italian design company Arpolitalia.
Arpolitalia agreed to make the ‘Future Surfaces’ moss sign that hangs above the table crammed full of material samples:
As a team we sourced an array of samples that visually relate to the design brief the students have been working on, but that also provide visitors with a focused snapshot of inspirational, innovative and on-trend products from around the world. Samples in the ‘Future Surfaces’ area include: Aluminum Art Panels (a mix of beautiful photography and multimedia graphics coupled with hand processed materials) from Alex Turco based in Italy; Exquisite metal panels with natural inlays, such as shell and bamboo, by Campioni Artisans based in Germany; Bespoke hand-tufted rugs by Designer/Maker Adriana Tavares based in the UK; PERSPEX® cast acrylics; Hex and Unique porcelain graffiti tiles from BluePrint Ceramics; Laser cut tiles from Fameed Khalique; Tiles from British Ceramic Tile (who also very generously sponsored the Live Design Project. We’ll announce the winner of the competition on twitter later today!).
This is the 3rd day running that Surface Pattern Design students from The University of Huddersfield have been creating designs live on the Trends Hub based on a forecast we provided of 2 trends for Autumn/Winter 2015/16.
This afternoon their work will be judged, and the winner and a runner-up announced, who will each receive a cash prize and trophy sponsored by British Ceramic Tile.
Trend Forecasting knowledge can be used to create successful exhibition booth designs.