At this year’s Decor + Design Show the Scarlet Opus lead team provided several show features for visitors that centered around Trends. Future Design Trends for Interiors, a translation of Consumer desires into Retail outlet design, tours of 15 exhibiting companies with products that reflected elements of design trends for 2016 into 2017 and more.
As a part of our involvement with the show this year (which also incorporated the Australian International Furniture Fair) Victoria was invited by a ‘Business Journalist’ and DJ (Michael Williams) onto his show airing on national radio station ABC. In our experience, when a radio or TV show host asks for an interview to be pre-recorded, it’s usually so that they can edit it in such a way as to provide an entertainment factor, rather than a factual, fair or even interesting business report of a chosen subject.
During the interview Victoria was asked some great questions by Michael and yet he also made some ‘just for comic effect’ comments that could have been used to deride the subject of Trend Forecasting. To some, even me at times, it can be the butt of a few comical (some might say sarcastic) comments “where did you buy your crystal ball” hahahaha …… We have been expecting an edited version of this interview to follow the format of our previous experiences. Experiences I hasten to add that have been associated with ‘some’ instances where we have worked with the ‘consumer/public facing’ media. It is not something we have experienced when working with media in the ‘trade’.
Imagine our surprise and delight when discovering that in fact, Michael Williams & ABC Radio had aired a really good edition of the interview. One that allowed him to provide some of the humour that has made him so popular, and yet provide an interview for his listeners to tune into, on the subject of ‘Design Trends for Interiors’ that was informative and interesting. Anyone working in the field of Interior Design, Architecture or in the manufacture and retail of interior products that listened will have been not only entertained by a local DJ but encouraged to tune into his show again. We were!
Of course, you are justified in thinking that I am biased in my view; no-one looks forward to the prospect of colleagues, or their company being the subject of someone else’s humour or feeling their work is being ridiculed. But, this short posting is made with the sole intent of acknowledging the unbiased view and professionalism of one DJ/Journalist down in Melbourne, Australia called Michael Williams; he has somewhat restored our faith in the broadcasting media – Thank you Michael and ABC Radio of Australia.
It’s a 12 minute covering stuff such as how do you get to be a Trend Forecaster; what’s the connection between fashion and interior trends; how does it help business and what does it give the consumer. It also touches on current trends perhaps leading to the ‘demise of Trend Forecasting’!
But as always the team at Scarlet Opus is most interested in what YOU think of the interview? I’d be delighted to hear your opinion and to answer any questions you may have after listening to it………………