Back to School: 2016 Stationery Trends for Retailers and Manufacturers

It’s that time of year again where we revamp our stationery collection. New notepads, pens and accessories ready to start back at school, college or University. Or, if like me, you just love nothing more than purchasing new inspiring patterns and colours to brighten up your desk space! So, for all the stationery retailers and manufacturers out there, we have put together 3 key trend directions for 2016. Each trend combines pattern, material, colour and product guidance to keep you ahead of the curve and prepared for next year. Of course it’s not just about what you design or buy in, but also how you share this with your customers. Product placement and the visual advertising of stationery collections should be creative, inspiring an enticing. So, we have also included ideas for retailers on how to merchandise and style product.

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Wild Urbanism

This trend is about our basic human desire to reconnect with nature. We seek out reassuring, comforting and grounded elements within a modern life of constant change. Our ecological and environmental awareness increases as we adapt our hybrid environment, fusing nature and architecture together creating a cultural and natural balance.

There is a wide acceptance of greens in all shades emerging but particularly earthy greens. These ripened greens and crisp mint shades look great with linen tones and sun warmed neutrals. Patterns include gardening motifs, botanical, illustrative style: flowers, plants, vegetables and herbs often with a nostalgic retro look. They connect strongly with garden to table trends and promotes the ‘grow your own‘ phenomenon which continues to become more widespread.

The emphasis on materials is a slightly rustic style and often includes raw textures or re-cycled elements. We begin to see raw linens and eco cottons, plywood and chipboard which shows its layering. Cork, bark, natural woods and concrete along with quirky gritty textures. Stationery holders or desktop products that include plants or living greenery giving a ‘wild’ aesthetic.

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1. Pattern Design by Levgeniia Lytvynovych 2. Desk Caddy by Oniroteo 3. Tomato Salad Memo Set by Boyeon Oh 4. Grass Pen Holder by Max Battaglia & Matteo Mocchi 5. Recycled Newspaper Pencils by TreeSmart 6. Pattern Design by Anna Emilia Laitinen 7. Colouring Book by Johanna Basford 8. Postcard Design Bottle Terrarium by Quill & Fox on Etsy 

Visual Merchandising and Styling

  • To achieve this trends aesthetic an outdoor, summer garden theme is key
  • Materials to incorporate in window displays could include; raw and reclaimed wood, concrete, chipboard and plywood for decoration
  • Why not add repurposed products and furniture or incorporate real soil /grass/living wall/plants as a feature points of sale
  • Use garden products such as wheel barrows, plant pots and watering cans to display products
  • Create an inspiring ‘allotment look’

Play

This trend relates to the yearning for freedom, a desire for community, a longing to build a more sharing society and for life to be more fun! It is interactive and inclusive, energetic and chaotic as well as demonstrating elements of optimism and collaboration.

Patterns in this trend have a real Memphis style but worked in a more modern context. We see patterns that have rhythm, wiggle, dimension and a retro dynamism. Bold patterns will sit well together and can be mixed up, providing an interesting collaboration of clashing arrangements within one collection, (ideal for notebooks). Colour block is important here, including strong graphic and typography designs within shape. The palette is playful and interactive, it includes pops of pastel brights that have a modern simplicity and crisp sophistication to them.

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1. Livework Block Colour Pens available at Fox and Star 2. Box Design by Hay Studio at Really Well made 3. Babylon Stationery for Lexon by Samuel Wilkinson 4. Pattern Design by Hanna Konola 5. Resin Table Top by Chen Chen & Kai Williams 6. Stationery by Oelwein / Atelier parisien 7. Burgerdoodles Colour-In Wallpaper

Visual Merchandising and Styling

  • Merchandising in store should have a space to promote the role of play
  • Walls with patterns for colouring-in or white board walls to encourage people to interact and experiment through drawing (as well as testing product)
  • Its not just about fun and creative stimulation of scribbling  but is also promotes the communication with a stranger or employer in store; it allows two unacquainted people to connect
  • 3D colour blocks with bold striking shapes can be used to display stationery product

Edited Luxury

This trend takes a focused look at the future of smart, flexible and compact lifestyles of urban citizens. It explores an exotic glamour that is strict and serious with tribal undertones. It’s deeply luxurious with an ultra-modern aesthetic yet edited down to essentials presenting a mix of beautifully engineered natural materials and high tech innovations.

This is a serious and dependable colour palette. The technical Black anchors the solid metallics while the intense, darkened Klein Blue is inky, exotic, and seductive. Brass, bronze and copper tones warm the palette and work nicely alongside striking animal skin patterns and glamorously stylish geometrics.

Materials are about unconventional pairings, solid dark woods are polished to a high shine glossy finish whereas blonder woods are sanded to a matte finish demonstrating the contrast of luxury with raw essentials. Walnut being a key material. Reptile and animal skin patterns are laced with metallic finishes, dressed with studs, spiked textures and black marble creating a sexy but masculine industrial edge.

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1. Notepad by Tom Pigeon 2. Hörst Identity by lg2boutique 3. Desk Styling  4. Minimal Pen by Minimalux 5. Wooden Mesh Fabric by Diego Vencato

Keep up to date with the latest stationery products and styling on our Pinterest Board!

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Interested in Forecasting Design Trends for Interiors? Hurry they’re coming to an End …..

At this year’s Decor + Design Show the Scarlet Opus lead team provided several show features for visitors that centered around Trends. Future Design Trends for Interiors, a translation of Consumer desires into Retail outlet design, tours of 15 exhibiting companies with products that reflected elements of design trends for 2016 into 2017 and more.

As a part of our involvement with the show this year (which also incorporated the Australian International Furniture Fair) Victoria was invited by a ‘Business Journalist’ and DJ (Michael Williams) onto his show airing on national radio station ABC. In our experience, when a radio or TV show host asks for an interview to be pre-recorded, it’s usually so that they can edit it in such a way as to provide an entertainment factor, rather than a factual, fair or even interesting business report of a chosen subject.

During the interview Victoria was asked some great questions by Michael and yet he also made some ‘just for comic effect’ comments that could have been used to deride the subject of Trend Forecasting. To some, even me at times, it can be the butt of a few comical (some might say sarcastic) comments “where did you buy your crystal ball” hahahaha …… We have been expecting an edited version of this interview to follow the format of our previous experiences. Experiences I hasten to add that have been associated with ‘some’ instances where we have worked with the ‘consumer/public facing’ media. It is not something we have experienced when working with media in the ‘trade’.

Imagine our surprise and delight when discovering that in fact, Michael Williams & ABC Radio had aired a really good edition of the interview. One that allowed him to provide some of the humour that has made him so popular, and yet provide an interview for his listeners to tune into, on the subject of ‘Design Trends for Interiors’ that was informative and interesting. Anyone working in the field of Interior Design, Architecture or in the manufacture and retail of interior products that listened will have been not only entertained by a local DJ but encouraged to tune into his show again. We were!

Of course, you are justified in thinking that I am biased in my view; no-one looks forward to the prospect of colleagues, or their company being the subject of someone else’s humour or feeling their work is being ridiculed. But, this short posting is made with the sole intent of acknowledging the unbiased view and professionalism of one DJ/Journalist down in Melbourne, Australia called Michael Williams; he has somewhat restored our faith in the broadcasting media – Thank you Michael and ABC Radio of Australia.

It’s a 12 minute  covering stuff such as how do you get to be a Trend Forecaster; what’s the connection between fashion and interior trends; how does it help business and what does it give the consumer. It also touches on current trends perhaps leading to the ‘demise of Trend Forecasting’!

But as always the team at Scarlet Opus is most interested in what YOU think of the interview? I’d be delighted to hear your opinion and to answer any questions you may have after listening to it………………

Not clicked on a ‘Link’ to listen to Victoria’s interview yet? Do it here, do it now :-) …..

 

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Trendbook Offer: Visually Stunning 2015 Design Trends – Interiors

2015 Design Trendbook for Everything Interiors  

For a special price of just £60 you can get all the inspiration you’ll need to support your creativity this year. Purchase our 2015 Design Trends report.

This 75 page document includes 4 different design trends applicable to anything ‘interiors’ and outlines our background research including fashion and architecture, as well as a guide to material, shape, pattern, texture, and surface effects. Each trend includes a colour palette with Pantone Fashion + Home and Formula Guide Coated/Uncoated references. A perfect source of inspiration for product designers, marketing teams, interior designers, retailers for merchandising and window dressing – absolutely perfect. See the wealth of visually stunning inspiration below:

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Materials shapefashion colourpattern

BUY IT NOW – feel supported, inspired, renewed and have your own ideas confirmed

Got a question? phil@scarletopus.com call phil / Victoria or Laura +44 (0)1482 870360

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LIVE from The International Surface Event Vegas

This week we have been at The International Surface Event in Vegas hanging out in our luxury chalet…

Lots of hard work went into the design and curation of the trend hub, first we had to come up with the creative ideas and inspiration mood boards before beginning to draw and design the specifics of the hub. We worked with a very talented team of builders to bring the whole idea to life!

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Welcome to the Trend Hub… A space to be inspired, gather information on colour, textures and materials. Be interactive with our wool colour palette and play around creating your very own surface mood board, designing your own style and theme with our interesting and unusual surface textures and materials, a source of inspiration and design style trends. We have wallpaper, fabric, wood, tiles, leather and resin samples from Alex Turco, ARTO Brick, Campioni, KAZA Concrete, Carina Sohl, BedrosiansTownsend Leathers as well as fish skin leathers from Decorum Est along with many more interesting samples.

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The chalet is a beautiful mix of natural elements; drift wood, shells, agate, faux fur and antlers alongside details of style and glamour, gold and glitter. It allows time and space to appreciate both the rawness and the refinement. With key interior features from Michael Aram and fantastic moose and deer heads from WallCharmers. Thank you to Quickstep for supplying our Dark Tudor Oak Brown floor from their Reclaime Collection.

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The tree table of surface samples attracted lots of people, inviting people to be tactile and hands on with the products added an interactive element, you could also create your own wool colour palette to take home with you for your own reference, one from each of our 4 key trends. Thank you to Camira for supplying the wool it was a fantastic feature that everyone enjoyed.

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Our international knitting project went down well with many people, mostly women, adding more and more rows. The special opal yarn creates a self stripe pattern, it’s fantastic!

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Oh and here’s me giving one of many trend talks on the Hub…

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Next week we will take you on our Trend Tour with images and information about the top ten exhibitors we spotted at the show.

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How to Build an Inspirational Christmas Window Display

We are nearly on the count down again for the most magical day of the year. I can almost hear the joyous laughter of children, taste the sweetness of mulled wine and already I can see the bottom of the old bank account. For me, one of the most exciting things about Christmas is decorating the house, office, car and anywhere else I can find to string fairy lights and tinsel. But instead of dragging out the same old decorations why not spice it up this Christmas with some new ideas.

Here is a peek into this years hottest colours and themes based on our 2014/2015 trends for this festive season.

Our first Christmas inspiration look is based on our Autumn/Winter 2014/2015 Trend called ‘LIFE’ this colour palette has a frozen look with iridescent qualities, we see icicles, frosted glaze effects, washed out colour fades and of course added sparkle.

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1. Natural Birch Branches available at Save on Craft 2. Baubles available from M&S 3. Iridescent Baubles by Lisa Angel 4. Gradient Paper Gift Wrap by Mr Printables 5. Image Source easy baked 6. Turquoise Sequin Table Cloth available at Koyal Wholesales 7. Throw by Anthropologie 8. Image Source Style Estate

The second trend is based on ‘HISTORY’ which incorporate traditional qualities with a contemporary twist, we see crackled effects, tarnished golds, baroque style florals, heavily patterned textiles and amour like textures and surfaces.

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1. Available at Next 2. Traditional Bauble by M&S 3. Gold Bauble by H&M 4. Available at Next 5. Sparkling Glam by H&M 6. Silver String Lights by All Things Brighton Beautiful 7. Candle Stick by H&M 8. Image Source Italiandipity

Be enchanting… Be inspirational… Be magical in your Shop Window Display

Here are 6 simple ideas to dress your windows this Christmas, from the simple fixes to the more creative ways to make your customers stop in awe at your beautiful visuals, give them inspirational festive ideas and show off all your lovely products! From flooring to fashion, wallpapers to stationary each individual window display should be designed to attract your consumer.

For the simple fixes…

1. Make it snow…

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There are many simple ways to create effective window decorations, whether its cotton wool, marshmallows, paper or pine cones you can string anything together to form a snow style effect.

2. Build a product tree…

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There are lots of shops this year already building their tree, you could dress your Christmas tree with products or you could use boxes and crates to form the basic shape and fill it with lovely goodies. Or even create the whole tree out of product? I helped build the Charles Tyrwhitt product tree this year in the Trinity Shopping Centre in Leeds, we filled the boxes with blocks of colour and pattern and included smaller visual ‘stocking filler’ displays to attract the Christmas shoppers. Be sure to check it out!

3. Play with paper…

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There are lots of beautiful things that can be made out of paper, and not just your usual snowflakes. Why not use tissue paper to create some show stopping flowers like we did at our TISE East Miami workshop, they can be as big as you like, click here for a link to show you how to make them. Don’t underestimate the uses of paper, be inventive.

And for those of you feeling more advantageous…

4.  Go GIANT…

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Giant baubles, snowflakes, icicles, bows, you name it… But if you are going to go big make sure you use less, don’t go over the top. Less is more.

5. Create a room set…

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One of the best ways to show off your products would be to create a room set, such as set up a dining table, or build the fireplace complete with Christmas stockings. Not only does it allow you to display everything as it would look in the home but it also allows the consumer to picture what she could put it with, how it would work in her home, and also what it looks like with other products encouraging her to buy the entire table!

6. That’s a wrap

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And finally show off your creative skills through the wrapping paper. You can use glitter, pompoms, natural leaves or twigs, holly, pine cones, doilies and more. You can be as creative as you like, show off all the paper, ribbons and bows you sell…

 All links to images and more creative ideas can be found on our Pinterest board.

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