Last week the SO team visited Harrogate in Yorkshire for the UK’s National Flooring and Tiling Event. With over 150 exhibitors The Flooring Show continues to be the biggest and best loved event on the Industry’s calendar.
Our role at the show was to create 3 window displays that showcase different ideas on how to creatively merchandise flooring; including laminates, wood, tile, carpet and rugs. The windows aimed to visually inspire and suggest show-stopping ways of attracting the attention of shoppers walking by your store. We chose 3 different Trend Stories to build our windows around; Heathland, Analogue Workshop and Desert Wanderer.
Heathland was our Christmas window inspired by glorious moorlands seen throughout the landscapes of Yorkshire. We displayed rolls of carpet (Adam Carpets) in inspiring heather tones and added touches of foliage to incorporate the deep forest greens.
Traditional patterns such tweed, check and hounds tooth were shown in carpet tiles by Interface and wool blankets by The Real Shetland Company with touches of faux fur to add an element of comfort and warmth. Our show stopping feature was the christmas tree dress with ornaments and lights; an unusual seasonal centre piece to entice shoppers.
Analogue Workshop is a display that embraces craftsmanship and appreciates low key, everyday materials. It tells a story of how a product’s life might have began, this evokes a sense of quality, authenticity and honesty where products have being made with care and consideration in a workshop by experiences hands.
We styled old tools and used ladders and a saw bench as our main display props. The oxidised-effect tiles and reclaimed wood-look LVT flooring were provided by Karndean & Verona Group and distressed rug by Gooch Oriental Rugs.
This story values simplicity and encourages a utilitarian approach to design.
Your shop window is your ‘silent sales person’ therefore it is important to keep it fresh and change it often. Why not try out local collaborators for mutual benefit for example bakers, florists, furniture companies, wallpaper companies or individual designers/crafters/makers.
Our final display; Desert Wanderer aspires to tell the story of far eastern travel. Imagine desert treks, spice markets and ornate bazaars which inspire deep, rich colours and sandy tones. Rugs supplied by Gooch Oriental Rugs and trend display board by Adam Carpets.
Stop. Interest. Engage. Inspire
A shop window should:
- Stop consumers
- Engage consumers
- Make shoppers smile
- Inspire interior ideas
- Relate colours to fashion stores
- Tell stories
- Remind consumers that flooring design is part of the creative industry
- Be changed often
- Look visually stunning yet simple
- Be Aspirational