How to Build an Inspirational Christmas Window Display

We are nearly on the count down again for the most magical day of the year. I can almost hear the joyous laughter of children, taste the sweetness of mulled wine and already I can see the bottom of the old bank account. For me, one of the most exciting things about Christmas is decorating the house, office, car and anywhere else I can find to string fairy lights and tinsel. But instead of dragging out the same old decorations why not spice it up this Christmas with some new ideas.

Here is a peek into this years hottest colours and themes based on our 2014/2015 trends for this festive season.

Our first Christmas inspiration look is based on our Autumn/Winter 2014/2015 Trend called ‘LIFE’ this colour palette has a frozen look with iridescent qualities, we see icicles, frosted glaze effects, washed out colour fades and of course added sparkle.

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1. Natural Birch Branches available at Save on Craft 2. Baubles available from M&S 3. Iridescent Baubles by Lisa Angel 4. Gradient Paper Gift Wrap by Mr Printables 5. Image Source easy baked 6. Turquoise Sequin Table Cloth available at Koyal Wholesales 7. Throw by Anthropologie 8. Image Source Style Estate

The second trend is based on ‘HISTORY’ which incorporate traditional qualities with a contemporary twist, we see crackled effects, tarnished golds, baroque style florals, heavily patterned textiles and amour like textures and surfaces.

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1. Available at Next 2. Traditional Bauble by M&S 3. Gold Bauble by H&M 4. Available at Next 5. Sparkling Glam by H&M 6. Silver String Lights by All Things Brighton Beautiful 7. Candle Stick by H&M 8. Image Source Italiandipity

Be enchanting… Be inspirational… Be magical in your Shop Window Display

Here are 6 simple ideas to dress your windows this Christmas, from the simple fixes to the more creative ways to make your customers stop in awe at your beautiful visuals, give them inspirational festive ideas and show off all your lovely products! From flooring to fashion, wallpapers to stationary each individual window display should be designed to attract your consumer.

For the simple fixes…

1. Make it snow…

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There are many simple ways to create effective window decorations, whether its cotton wool, marshmallows, paper or pine cones you can string anything together to form a snow style effect.

2. Build a product tree…

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There are lots of shops this year already building their tree, you could dress your Christmas tree with products or you could use boxes and crates to form the basic shape and fill it with lovely goodies. Or even create the whole tree out of product? I helped build the Charles Tyrwhitt product tree this year in the Trinity Shopping Centre in Leeds, we filled the boxes with blocks of colour and pattern and included smaller visual ‘stocking filler’ displays to attract the Christmas shoppers. Be sure to check it out!

3. Play with paper…

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There are lots of beautiful things that can be made out of paper, and not just your usual snowflakes. Why not use tissue paper to create some show stopping flowers like we did at our TISE East Miami workshop, they can be as big as you like, click here for a link to show you how to make them. Don’t underestimate the uses of paper, be inventive.

And for those of you feeling more advantageous…

4.  Go GIANT…

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Giant baubles, snowflakes, icicles, bows, you name it… But if you are going to go big make sure you use less, don’t go over the top. Less is more.

5. Create a room set…

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One of the best ways to show off your products would be to create a room set, such as set up a dining table, or build the fireplace complete with Christmas stockings. Not only does it allow you to display everything as it would look in the home but it also allows the consumer to picture what she could put it with, how it would work in her home, and also what it looks like with other products encouraging her to buy the entire table!

6. That’s a wrap

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And finally show off your creative skills through the wrapping paper. You can use glitter, pompoms, natural leaves or twigs, holly, pine cones, doilies and more. You can be as creative as you like, show off all the paper, ribbons and bows you sell…

 All links to images and more creative ideas can be found on our Pinterest board.

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LIVE from TISE East 2014 in Miami…

This week the Scarlet Opus team have been in Miami for The International Surface Event (TISE East) We’ve been busy creating show stopping window displays, presenting trends and running informative and inspirational workshops. It’s been an amazing few days so far at a fantastic show, here are some of the best bits we’ve seen today and of course some images of what we got up to at our Visual Merchandising Workshop!

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Take a look at some of our “best bits” that we’ve found at the show…

Gemstone Tile Works

Gemstone Tile created a beautiful display of their product in a bathroom roomset. They had a giant bath tub complete with basin and mirror and check out this amazing shower they had displayed on their stand! We love the intensity of the colours in their product, they would look great in any bathroom!

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Barbie Kennedy Designs

The combination of materials in these beautiful artful surfaces create unexpected shapes and patterns. The collection of hand designed creations make extraordinary surfaces that are both beautiful and inspiring which will look great in any interior. Her mood board is a great reflection on her work, the use of inspirational textural imagery and combined materials can be seen within the products. Check out more of her work here.

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By Rock Corp.

We loved the patterns created in this marble. They have bold, striking yet intriguingly fascinating patterns that work well as flooring or as wall panels. It would make a fantastic feature piece! See more on their website here.

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Marble of the World

This beautiful mix of natural stones and gold textures creates a luxurious look yet keeps its raw earthen qualities. Its unique, extravagant and of the finest quality exotic stone. The Brown Agate is from the Caesarstone Collection available in more colours on their website.image (1)

Bedrosians

Bedrosians created wonderful little product montages that not only invite people to be more tactile with the product but they also look amazing as wall art pieces. This is a great way of showing how different products work together in terms of colour and textures, their catalogue of product mood boards include, Cinnamon Sugar, Butter Cream, Cotton Candy, Ansel Adams and Morning Fog.

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Scarlet Opus Visual Merchandising Workshop

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We put together a hands-on workshop to help inspire customers with fashion-led visual merchandising. We presented three interior design trends for spring/summer 2015 relevant to both hard and soft flooring and wall surfaces, the objective of the workshop was to help the participants develop an understanding of how you can incorporate these trends into store design and displays.

Phil, Victoria and myself had one window each, along with one Spring/Summer 2015 Trend and of course our group of participants to work with in order to create fantastic window displays for flooring products, bringing fashion into flooring for visual merchandising! Take a look at the images, would you stop by if you saw a story-telling display like this? I think so!

Re.Tell window in the making…

FullSizeRender IMG_2637 IMG_2644 The final window displays…

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The session was fun, interactive and we created some amazing window displays for flooring! A big thank you goes out to Bedrosians who sponsored the product for the event and to all the participants who took part!

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Lessons from the West Elm LOCAL launch in London

Last month Scarlet Opus were invited to West Elm‘s ‘Meet the Makers’ event at their Tottenham Court Rd store in London. They planned to throw their doors open and present their ever so lovely furniture, textiles and tableware to the Press, as well as allowing local Designers to demonstrate their skills and discuss their work. Continue reading

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