Towards the end of 2011 our Managing Director & Lead Trend Forecaster – Victoria Redshaw – was invited by President & CEO of Steelcase Inc - Jim Hackett - to be one of “100 Minds” participating in the “100 Dreams, 100 Minds, 100 Years,” project celebrating Steelcase’s 100th anniversary. The project is an exploration into our world and work life 100 years from now.
The project has sought insights about the future by bringing together a community of 100 people from around the world; people who have excelled in their field through their unique vision of the world and who are embracing the future as they shape it. These 100 Minds have imagined the world to come, creating a picture of the world of work we’re already beginning to create and provided insights into the discoveries that lie ahead.
As a participant Victoria has joined a global community of leading thinkers, who are together creating hopeful potential for the century ahead by sharing their insights and dreams.
The project was officially launched during the TED 2012 conference on Tuesday 28th Feb so we can now reveal the 500 word insight statement written by Victoria (in collaboration with the Scarlet Opus team) and we can also showcase the short video created by our Creative Director – Shelley Pond.
“100 years from now we’ll be intrinsically connected to each other and technology. We will have evolved beyond Capitalism and Consumerism. There will be no monetary system. No one charges for anything, we don’t pay or get paid for anything. Life is no longer about working to make money to buy ‘stuff’. It is about making the best decisions possible together to make systems work better, so we can enjoy our time together. We are a Humanist society.
We print our food, products and clothing at home. Robots undertake all physical work to allow us time for Free Thinking and Play.
The need to control technological devices physically will have long ceased. Our personal computer will be exactly that – implanted into our brains. No need for a smart phone, Sat-Nav or laptop – our onboard computer does everything. This will also facilitate huge advances in Augmented Reality, allowing the physical world to be visually scanned and digital displays of detailed information about people, products and buildings to be superimposed by our Minds-Eye. All that we see and experience is recorded and saved – then simply select a time/date for total recall of past events and freeze frame scenes, even project this 3D Moment for other people to see and walk around.
There is no need to sit at a desk all day typing on a keyboard. We simply sit in a quiet, relaxed, meditative state and mentally compose our messages for recipients to read and reply to. We can connect to colleagues and friends via Aided Telepathy and chat together in virtual Think Sessions.
The old saying “I could do that in my sleep” finally becomes a reality as we split our night’s sleep into levels of Focused Dreaming and Recreational Dreaming. At the Focused Dreaming level many communication tasks can be completed including report & email writing, designing and planning. This frees us up during our waking work hours to meet colleagues for relaxed and enjoyable real life Think Sessions. We have no offices. We ‘come together’ in stimulating or relaxing spaces to truly interact – this is what the word ‘company’ now means; being in each other’s company and seeking improvement for all through our decision making. We are all inventors, designers, policy makers and guardians of the law (although crime is rare).
Public transport finally rules the day and comes in the form of self-driving pods that deliver us to our chosen destination safely and on time. Sit back, chat, enjoy the scenery, have a nap, sift through your Aided Telepathy emails or print a snack. All methods of travel create rather than use energy. And every movement we make personally creates energy that is channelled and stored.
Sickness is eradicated. When we begin to get ill our onboard computer picks up on the change to our system and immediately dispenses drugs stored internally. Replacement organs are printed and incredible advances in Synthetic Biology means life expectancy is 100+ years for everyone.
Welcome to the future.”
The insights of the other 99 inaugural participants are being gradually published to the anniversary website here http://100.steelcase.com/ and it will then be opened-up for public discussion globally. John Hockenberry, the journalist and author, will curate the responses.
Here is a short video created to promote the “100 Dreams, 100 Minds, 100 Years” project: